Diabla Latina began as pure rebellion in the streets of La Paz, Bolivia. Rooted in street art, the brand channeled the raw energy of graffiti and urban culture, a powerful act of writing to manifest beliefs, ideas, and emotions.                                                                                                                                      The name, born from the pavement, evolved into Majo's artistic identity. The fashion project leveled up in Berlin (2018). The urgency to write and explain remained, but the medium shifted to conceptual textile art. Here, the designs became the canvas, deep diving into social and subcultural themes.                                                                                                                                                     Starting with collaborations and made-to-order pieces, the brand quickly established its core mission. Our commitment is non-negotiable, to constantly reinvent, question consumption, and redefine the true value of a garment as a symbol.

THE ORIGIN